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The Principles of Design
The basic units of any visual design which form its structure and convey visual messages
Balance
The distribution of the visual weight of objects, colors, texture, and space
Contrast
Creating visual interest by juxtaposing opposing elements
Emphasis
When attention is focused on a single area within a design, creating a focal point
Rhythm
The repetition or alternation of elements, often with defined intervals between them
Repetition
Repeating elements of design to create unity within a piece of work
Movement
The line your eye follows through a piece of work
Unity
A sense of wholeness that results from a balance of harmony and variety
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