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Principles
THE PRINCIPLES OF DESIGN
Concepts used to organize or arrange the structural elements of a design
BALANCE
The distribution of the visual weight of objects, colors, texture, and space
Adobe Firefly
CONTRAST
Creating visual interest by juxtaposing opposing elements
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EMPHASIS
When attention is focused on a single area within a design, creating a focal point
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RHYTHM
The repetition or alternation of elements, often with defined intervals between them
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REPETITION
Repeating elements of design to create unity within a piece of work
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MOVEMENT
The line your eye follows through a piece of work
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UNITY
A sense of wholeness that results from a balance of harmony and variety
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